SEO 101 | The Beginning SEO Podcast

 

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David Leonhardt, the author of Sticky SEO:Winning Strategies for the New Algorithm fills us in on bounce back rates and the universal search algorithm.

 

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Content & Ranking for Words with Apostrophes Discussion at SES Chicago 2008 with panelists Dave Snyder of Search and Social, Kate Morris of New Edge Media, Brett Payne of Tribune Co. and Peter Van Der Graff of Net Society.

 

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Negative keywords discussion with Ken Jurina and Curtis Dueck of Epiar ,and their efficiency for new and established pay per click advertising campaigns, including implementation and management for any in house team or third party agency.

 

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SEO 101 is on location at SES Chicago 2008 to discuss topics including personal and universal search, keywords, geolocation, indexing, ranking, and more with Kate Morris of New Edge Media, Dave Snyder of Search and Social and more.

 

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The SEO 101 crew thought it would be a good idea to do an episode on Thanksgiving, but it turns out it was the SEO 101 way to celebrate Thanksgiving Day as everyone in search takes the day off.

 

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Inside Live Search Webmaster Center 1.5 with Program Manager Jeremiah Andrick, as he tells us about the new tools available for search marketing professionals who want to obtain better results from Live Search.

 

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ABCs of Creating Your Keyword List, plus Carolyn recaps her participation on the Organic Keyword Research and Selection Panel at Pubcon 2008 , which discusses how to mine, research, expand and refine keywords.

 

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Carolyn and Brian wrap up Pubcon 2008 and weigh the value of PubCon versus some of the other conferences and why if you’re on a budget, why it’s a great conference to attend, plus the benefits of networking at a smaller and a larger conference.

 

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Carolyn interviews Rhea Drysdale from WebBuildPages and a plethora of SEOs attending the IM Charity Dinner on the final night of the mini conference.

 

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Learn about the SMX East 2008 called Case Studies From The Trenches : Innovative Ways To Pull Off SEO, and how in-house SEOs used innovative approaches to overcome SEO obstacles and come out wildly successful.

 

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Learn about the Big Watah, that came out of SMX East 2008 as Carolyn speaks with those who were responsible for Big Watah, the incident, the viral marketing website, the social media outlets and more.

 

 Standard Podcast [19:35m]: Play Now | Play in Popup | Download

How to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly.

 

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Mike Moran, co-author of “Search Engine Marketing, Inc.“, joins us to talk about the newly released Second Edition of the book. The book, which includes a 2 hour dvd of new material, covers SEO and SEM from top to bottom.

During the interview, Mike talks about some of the highlights of the book, including how new media and social networking are affecting businesses and how the site search is often the most frequently used and most frequently neglected page on a Web site.

 

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Discussing several posts on Google Crawling HTML Forms, plus more on the ongoing discussion of Dynamic Urls versus Static URLs that were posted on the Google Webmaster Central Blog.

 

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Jeremiah Andrick of MSN Live Webmaster Tools gives some advice on how to best use MSN Live when it comes to pagerank, results, plus he answers question on live results relevance compared to Google and Video submissions.