Archive : Keyword Research

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Keyword Research

Keyword Research

Starting out with a site, you need to know what to rank for. In this episode, we discuss some keyword research tools, both free and paid, and talk a little on how to select a good keyword out of the list that gets generated.

Epiar Negative Keywords

Epiar Negative Keywords

Negative keywords discussion with Ken Jurina and Curtis Dueck of Epiar ,and their efficiency for new and established pay per click advertising campaigns, including implementation and management for any in house team or third party agency.

ABCs of Creating Keyword List

ABCs of Creating Keyword List

ABCs of Creating Your Keyword List, plus Carolyn recaps her participation on the Organic Keyword Research and Selection Panel at Pubcon 2008 , which discusses how to mine, research, expand and refine keywords.

Handling Keyword Search Results

Handling Keyword Search Results

How to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly.

Negative Keyword Tool

Negative Keyword Tool

This is a MUST listen episode for ANYONE in the PPC arena! Our old friends from Epiar (Ken Jurina & Curtis Dueck) join us to talk about some of the case studies their new -Negative keyword tool has produced B E A UTIFUL results for! If your into paying less and higher conversions… What are [...]

301 Redirects and Primary Keywords

301 Redirects and Primary Keywords

301 redirects and if they will hurt rankings and the definition of primary keywords are the topics of listener questions on this episode. A listener asks a question about redirecting several alternate domains to a main domain without getting hit with a duplicate content penalty, and how to redirect the alternate spelling TLDs to the [...]

Organic Keyword Research and Selection

Organic Keyword Research and Selection

We discuss organic keyword research and selection, and how developing keyword lists is a mission critical step for organic search engine optimization.

Keyword Tools

Keyword Tools

We answer more “Listener Questions”and fill you in on whether open source keyword tools actually exist, and why you may rather use an alternative. We also answer questions about bundling; and how several sites can equal spamming; and Carolyn tells us why she tapes her keywords to the wall.

WebCEO Pro and Word Tracker

WebCEO Pro and Word Tracker

We answer a listener email asking about the pros and cons on WebCEO Pro and Word Tracker and then discuss a few other SEO tools.

SES Latino Recap

SES Latino Recap

What value can your site get from marketing to the Latino community? The answer is lots, now listen and find out why. Special guest this time is rumblepup.

In-depth keyword research and linkbuilding

In-depth keyword research and linkbuilding

Ken and Damian from Epiar join us to discuss keyword research in-depth and a bit more advanced view of linkbuilding. That’s a quick video where I interviewed Ken about the Epiar party bus and you can see Brian in the background impersonating Bob from Enzyte! I also promised to upload the pics from our trip [...]

10 SEO Tips with Li Evans

10 SEO Tips with Li Evans

Li Evans of SearchMarketingGurus joined us recently to discuss an article on InformIT.com about 10 Tips for Optimizing a Webpage, which is perfect for our audience. Here is the article, Ten Tips for Optimizing a Web Page for Search Engines

Around the forums – How do I know if a keyword is for browsing or buying?

Around the forums – How do I know if a keyword is for browsing or buying?

This is a question marketers have been wondering for a long time. Just because someone visits your site doesn’t mean they’re going to take the desired action, so how do you quickly weed out the phrases that are for browsing and concentrate on buying keywords? I’ve got a strategy that’s almost too simple, but I’ll [...]

Beginning Keyword Research

Beginning Keyword Research

Keyword research is a complex task, so how do you go about starting? We’ve had to do that a few times now, so learn from us how to go about properly starting the research process and what tools are out there to help you in the task.

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