Archive : Keyword Research

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Starting out with a site, you need to know what to rank for. In this episode, we discuss some keyword research tools, both free and paid, and talk a little on how to select a good keyword out of the list that gets generated.

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Negative keywords discussion with Ken Jurina and Curtis Dueck of Epiar ,and their efficiency for new and established pay per click advertising campaigns, including implementation and management for any in house team or third party agency.

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ABCs of Creating Your Keyword List, plus Carolyn recaps her participation on the Organic Keyword Research and Selection Panel at Pubcon 2008 , which discusses how to mine, research, expand and refine keywords.

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How to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly.

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This is a MUST listen episode for ANYONE in the PPC arena! Our old friends from Epiar (Ken Jurina & Curtis Dueck) join us to talk about some of the case studies their new -Negative keyword tool has produced B E A UTIFUL results for! If your into paying less and higher conversions… What are [...]

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301 redirects and if they will hurt rankings and the definition of primary keywords are the topics of listener questions on this episode. A listener asks a question about redirecting several alternate domains to a main domain without getting hit with a duplicate content penalty, and how to redirect the alternate spelling TLDs to the [...]

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We discuss organic keyword research and selection, and how developing keyword lists is a mission critical step for organic search engine optimization.

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We answer more “Listener Questions”and fill you in on whether open source keyword tools actually exist, and why you may rather use an alternative. We also answer questions about bundling; and how several sites can equal spamming; and Carolyn tells us why she tapes her keywords to the wall.

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We answer a listener email asking about the pros and cons on WebCEO Pro and Word Tracker and then discuss a few other SEO tools.

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What value can your site get from marketing to the Latino community? The answer is lots, now listen and find out why. Special guest this time is rumblepup.

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Ken and Damian from Epiar join us to discuss keyword research in-depth and a bit more advanced view of linkbuilding. That’s a quick video where I interviewed Ken about the Epiar party bus and you can see Brian in the background impersonating Bob from Enzyte! I also promised to upload the pics from our trip [...]

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Li Evans of SearchMarketingGurus joined us recently to discuss an article on InformIT.com about 10 Tips for Optimizing a Webpage, which is perfect for our audience. Here is the article, Ten Tips for Optimizing a Web Page for Search Engines

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This is a question marketers have been wondering for a long time. Just because someone visits your site doesn’t mean they’re going to take the desired action, so how do you quickly weed out the phrases that are for browsing and concentrate on buying keywords? I’ve got a strategy that’s almost too simple, but I’ll [...]

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Keyword research is a complex task, so how do you go about starting? We’ve had to do that a few times now, so learn from us how to go about properly starting the research process and what tools are out there to help you in the task.