SEO 101 | The Beginning SEO Podcast » Industry Issues

Knowem – Social Media Identity Theft Protection

Brian Mark — Tue, 19 May 2009 03:05:42 +0000

We talk to Michael Streko about his new service to run a username check on multiple social media sites called Knowem. He also tells us how to sign up for announcements of some upcoming features that are sure to be blockbusters based on the sneak peek we got tonight.

Ranking an eCommerce Site

Brian Mark — Tue, 12 May 2009 05:49:04 +0000

We discuss why it really doesn’t matter which platform you’re hosted on, but we do give a suggestion as to one you should most certainly take a look at when considering starting an ecommerce site.

Show starting up again…

Brian Mark — Wed, 25 Feb 2009 04:35:03 +0000

We’re going to start the show back up after a real short time away. We think the bugs are worked out with the new network, so this was mostly a test episode, but we also do talk a little SEO.

Universal Search Algorithm

Brian Mark — Thu, 18 Dec 2008 22:45:46 +0000

David Leonhardt, the author of Sticky SEO:Winning Strategies for the New Algorithm fills us in on bounce back rates and the universal search algorithm.

Handling Keyword Search Results

Brian Mark — Fri, 03 Oct 2008 22:17:52 +0000

How to deal with keyword search results that end up on your home page instead of on a specific landing page, plus a question on how to use Flash on website and at the same time make the site SEO friendly.

Google Chrome Launch

Brian Mark — Thu, 04 Sep 2008 05:35:35 +0000

NeO tells us about his trip moving to the East Coast plus his new job with Prospect MX, opinions on Google Chrome — the new new open source browser from Google has launched, plus hear more about SEO Champ and Firefox Plugins.

Scary SEO and the SEO Champ

Brian Mark — Thu, 28 Aug 2008 05:34:17 +0000

Dave Snyder of the Scary SEO Conference joins Carolyn to discuss the upcoming conference and give us a rundown of speakers, plus he opens up about a blog post regarding the SEO Champ who spoke during a Black Hat Panel at SES San Jose.

SEO 101 at SES San Jose

Brian Mark — Thu, 21 Aug 2008 05:27:25 +0000

Jonathan Dingman of Google Inside gives his take on the Search Engine Strategies Conference in San Jose as SEO broadcasts on location, plus Adam Sussman fills us in on the new local search program offered by BestOfTheWeb.

SEO Drama

Brian Mark — Thu, 07 Aug 2008 05:15:37 +0000

Carolyn and David discuss SEO Drama due to the creation of a short movie called SEO Wars, plus a Sphinn post by Mark Jackson about his thoughts on search marketing companies paying for the honor of being deemed best.

Negative Keyword Tool

David Brown — Thu, 03 Jul 2008 19:22:53 +0000

This is a MUST listen episode for ANYONE in the PPC arena! Our old friends from Epiar (Ken Jurina & Curtis Dueck) join us to talk about some of the case studies their new -Negative keyword tool has produced B E A UTIFUL results for! If your into paying less and higher conversions… What are you waiting for? listen / download / share it with a friend or twenty!

*Please note that this episode was a copy of the one below – I just found the error and am working to correct it now! Sorry if you downloaded two copies of 1st Gen Websites.

The correct podcast is now on – be sure to listen to this one :)

First Generation Websites

David Brown — Tue, 01 Jul 2008 19:16:22 +0000

A special episode Carolyn and I were asked to do in the time slot immediately following the launch of the new SEO Rockstars 2.0 debut. Where we talked about First Generation Websites and we offer the plugins and platforms to help you update your website so that it will continue to rank well, plus the necessity of proper maintenance.

Internet Retailer Conference

David Brown — Wed, 18 Jun 2008 15:53:44 +0000

Brian recaps the Internet Retailers Conference in Chicago, a show that draws e retailers from all channels and focuses on how the web is now the driving force in retailing, plus he fills us in on the parties and the networking that he got to do.

Migrating from Vista to Windows XP

David Brown — Thu, 05 Jun 2008 17:46:09 +0000

Comments on the Thor Schrock blog post on Migrating the Dell Inspiron 1721 From Vista to Windows XP, plus a listener question on submitting to directories, commenting on do follow blogs and posting on forums with a signature link.

Cheap Ways to Drive More Traffic

David Brown — Thu, 29 May 2008 17:42:06 +0000

Learn how to drive more traffic in a cheap way with ideas like taking advantage of online forums and communities, trading links with other sites, and writing good content on your site, plus the team @ SEO 101 discusses promoting yourself locally, writing compelling press releases and activating your user base to be site evangelists.

Negative Reputation Management

David Brown — Fri, 25 Apr 2008 02:11:49 +0000

Rhea Drysdale discusses how can a company that is dealing with negative reputation online deal with the problem , what are some of the steps they can take and what to do when you find negative stories.

Amazon Tax & Fresh Content

Brian Mark — Fri, 18 Apr 2008 01:57:02 +0000

Controversial new law Amazon tax which closes a loophole for Internet retailers who derive sales through affiliate programs, plus the advantage of adding fresh content to your site.

Google Crawling through HTML Forms

Brian Mark — Thu, 17 Apr 2008 01:54:09 +0000

We discuss the Google Webmaster Central blog post that that they are now crawling through HTML forms to try to discover new web pages and URLs that otherwise couldn’t be found and index those pages on Google.

Search and Management Interaction

Brian Mark — Thu, 03 Apr 2008 21:13:10 +0000

Today, David Dalka was on SEO 101. We had a wonderful chat about marketing organizational development and change management in terms of it’s effect on search engine optimization and it was suggested that David should create a session on this at SES and that Brian would sit on it.

David is currently an advisor to stealth mode Internet Advetising startup AdRefinery and has a worked closely with companies creating the future of mobile search marketing. David holds a MBA from the University of Chicago Graduate School of Business (Chicago GSB)
but finds that his experiences at BlackRock were a better preparation for creating the cultural changes that he works to solve everyday now.

Anti Phishing and Consumer Protection Act

Brian Mark — Thu, 06 Mar 2008 16:25:07 +0000

We review the “Anti-Phishing and Consumer Protection Act of 2008″, also known as S. 2661. The bill is intended to prohibit the collection of identifying information of individuals through deceptive means.

Bad Impression of SEOs

Brian Mark — Wed, 05 Mar 2008 16:22:00 +0000

A discussion on the ongoing bad impression of SEOs and how keywords and research play a part.

Walmart offering SEO and SEM

Brian Mark — Thu, 31 Jan 2008 02:31:37 +0000

With Sams Club now offering search marketing services, find out what we think about how it will affect smaller SEO and SEM services.

SEO Integrity

Brian Mark — Wed, 23 Jan 2008 17:00:30 +0000

We give our thoughts and reactions on Shoemoney speaking out on his radio show about a blog post disputing the integrity of 95 percent of SEO experts.