SEO 101 | The Beginning SEO Podcast » Content

SEO 101’s IMSB Recap

Brian Mark — Tue, 14 Apr 2009 02:53:16 +0000

Carolyn shares a couple of presentations she gave at IM Spring Break earlier this month. The first was on the most common problems seen with potential clients, the second was on information architecture and content creation plans.

Amazon Tax & Fresh Content

Brian Mark — Fri, 18 Apr 2008 01:57:02 +0000

Controversial new law Amazon tax which closes a loophole for Internet retailers who derive sales through affiliate programs, plus the advantage of adding fresh content to your site.

The importance of good writing for SEO

Brian Mark — Fri, 11 Apr 2008 02:49:58 +0000

Bruce Clay Senior Editor Susan Esparza discusses the SEO Importance of Good Writing, and she compares the two opinions regarding copy writing – writing for the engines or writing for your readers.

Geo Targeting for Google

Brian Mark — Wed, 12 Mar 2008 16:35:07 +0000

Listeners asks about Geotargeting to Google and how Google indexes pages even when they are different languages.

Duplicate Content

Brian Mark — Thu, 07 Feb 2008 02:39:40 +0000

A discussion about duplicate content and programs like Googlebot, plus we look into comments made by Matt cutts regarding duplicate content on SEO Roundtable and his blog.

Site Improvements

Brian Mark — Tue, 05 Feb 2008 02:34:40 +0000

A blog post titled “Stand still and get passed” leads to a discussion on site improvements made and then sites standing still for months while the site owners let things slide.

Falsipedia

Brian Mark — Fri, 11 Jan 2008 16:50:11 +0000

Brian Mark speaks with Matt Griffith, creator of the website Falsipedia, which covers everything from Pop Culture to American Governance and is built in the style and design of Wikipedia, but witout the emphasis on facts. In fact, every article is intentionally wrong.

Key Compete

Brian Mark — Thu, 27 Sep 2007 18:25:44 +0000

How do you deal with competitors being able to buy your entire paid keyword list? We’ve got some suggestions, as well as a few of the services you may be interested in looking at if you haven’t already. We also get our white hats a little dirty in the second part of the show, giving out a light gray tip that can be used for PPC quality score reasons.

Carolyn is replaced by her alter ego Julie because we had like a total blond moment in the last episode.

On-Page Optimization

Brian Mark — Mon, 13 Aug 2007 18:37:18 +0000

In this episode, Brian and David talk about on-page factors and how to align them for your keywords. On page optimization has other uses too, and those get mentioned as well.

SEO Factor Weighting with Todd Freisen

Brian Mark — Thu, 09 Aug 2007 19:53:13 +0000

In this episode we talk about the weighting of different factors with Todd Freisen. We get some general ideas of what’s important and what isn’t, then move on to some talk about the Google toolbar and an upcoming reality show.

Myth Busting – SEO 101 Style

Brian Mark — Mon, 23 Jul 2007 19:34:08 +0000

Today, we discuss another podcast that I’ve been entertained by lately. He’s been dishing out some “interesting” advice, such as creating doorway pages, keyword stuffing meta tags, and submitting to search engines. We’ll give our take on all of it, pointing you towards the best practices approach.

De-Optimizing sites, Social for SEO and SES San Jose

Brian Mark — Mon, 16 Jul 2007 13:00:18 +0000

Jim Hedger and Dave Davies join us to talk about de-optimizing websites, social marketing for SEO’s, and the upcoming SES San Jose.

Social Media Best Practices and More with Rand Fishkin

Brian Mark — Wed, 11 Jul 2007 15:00:00 +0000

Rand Fishkin from SEOmoz joins us to discuss social media best practices, linkbait, the linkerati, and the incredible team at SEOmoz.

We also discussed the Beginner’s Guide to SEO which is still a very valuable resource for any Noobie out there!

10 SEO Tips with Li Evans

Brian Mark — Thu, 28 Jun 2007 13:00:59 +0000

Li Evans of SearchMarketingGurus joined us recently to discuss an article on InformIT.com about 10 Tips for Optimizing a Webpage, which is perfect for our audience.

Here is the article, Ten Tips for Optimizing a Web Page for Search Engines

Organic links via content writing

Brian Mark — Wed, 06 Jun 2007 14:00:40 +0000

Ever wanted to know how to get links without trying so hard? I know I have. Links take a long time to attain, unless you take shortcuts or follow the advice given out today by Robert Mineo. Writing content can be an excellent strategy for obtaining quality links, and we’ve got several good tips in this one.

Around the forums – I can rank for specific phrases but not general ones. What do I need to do differently?

Brian Mark — Wed, 16 May 2007 13:00:48 +0000

Many sites can rank for very specific phrases but not for the more general phrases. What does a site need to to do rank for the more general phrases? We’ll tell you.

Content is King

Brian Mark — Fri, 30 Mar 2007 14:00:17 +0000

This is a catchy phrase, but it’s very true. We’ll get into some of the basics of optimizing your page content. There is a lot more on this topic to come in future podcasts, but this is enough to get you started.