Bruce Clay Senior Editor Susan Esparza discusses the SEO Importance of Good Writing, and she compares the two opinions regarding copy writing - writing for the engines or writing for your readers.
Listeners asks about Geotargeting to Google and how Google indexes pages even when they are different languages.
A discussion about duplicate content and programs like Googlebot, plus we look into comments made by Matt cutts regarding duplicate content on SEO Roundtable and his blog.
A blog post titled “Stand still and get passed” leads to a discussion on site improvements made and then sites standing still for months while the site owners let things slide.
Brian Mark speaks with Matt Griffith, creator of the website Falsipedia, which covers everything from Pop Culture to American Governance and is built in the style and design of Wikipedia, but witout the emphasis on facts. In fact, every article is intentionally wrong.
How do you deal with competitors being able to buy your entire paid keyword list? We’ve got some suggestions, as well as a few of the services you may be interested in looking at if you haven’t already. We also get our white hats a little dirty in the second part of the show, giving out a light gray tip that can be used for PPC quality score reasons.
Carolyn is replaced by her alter ego Julie because we had like a total blond moment in the last episode.
In this episode, Brian and David talk about on-page factors and how to align them for your keywords. On page optimization has other uses too, and those get mentioned as well.
In this episode we talk about the weighting of different factors with Todd Freisen. We get some general ideas of what’s important and what isn’t, then move on to some talk about the Google toolbar and an upcoming reality show.
Today, we discuss another podcast that I’ve been entertained by lately. He’s been dishing out some “interesting” advice, such as creating doorway pages, keyword stuffing meta tags, and submitting to search engines. We’ll give our take on all of it, pointing you towards the best practices approach.
Jim Hedger and Dave Davies join us to talk about de-optimizing websites, social marketing for SEO’s, and the upcoming SES San Jose.
Rand Fishkin from SEOmoz joins us to discuss social media best practices, linkbait, the linkerati, and the incredible team at SEOmoz.
We also discussed the Beginner’s Guide to SEO which is still a very valuable resource for any Noobie out there!
Li Evans of SearchMarketingGurus joined us recently to discuss an article on InformIT.com about 10 Tips for Optimizing a Webpage, which is perfect for our audience.
Here is the article, Ten Tips for Optimizing a Web Page for Search Engines
Ever wanted to know how to get links without trying so hard? I know I have. Links take a long time to attain, unless you take shortcuts or follow the advice given out today by Robert Mineo. Writing content can be an excellent strategy for obtaining quality links, and we’ve got several good tips in this one.
Many sites can rank for very specific phrases but not for the more general phrases. What does a site need to to do rank for the more general phrases? We’ll tell you.
Related post: Less popular to top 10, more popular nowhere.
This is a catchy phrase, but it’s very true. We’ll get into some of the basics of optimizing your page content. There is a lot more on this topic to come in future podcasts, but this is enough to get you started.
