SEO 101 | The Beginning SEO Podcast

 

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Today, David Dalka was on SEO 101. We had a wonderful chat about marketing organizational development and change management in terms of it’s effect on search engine optimization and it was suggested that David should create a session on this at SES and that Brian would sit on it.

David is currently an advisor to stealth mode Internet Advetising startup AdRefinery and has a worked closely with companies creating the future of mobile search marketing. David holds a MBA from the University of Chicago Graduate School of Business (Chicago GSB)
but finds that his experiences at BlackRock were a better preparation for creating the cultural changes that he works to solve everyday now.

 

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A discussion on the ongoing bad impression of SEOs and how keywords and research play a part.

 

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With Sams Club now offering search marketing services, find out what we think about how it will affect smaller SEO and SEM services.

 

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A listener email from a web designer asks what SEO services work best for someone working part time on a website such as Google analytics, traffic software analysis, and keyword and internal linking adjustments.

 

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Brian and David answer a listener question about what he should expect from his SEO consultant or firm in terms of reporting, service, and support.

 

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Carolyn and Brian discuss how clients should be treated and give some examples of times we have not been treated that way.

 

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SEO Rockstars host Greg Boser joins us to talk about why you can’t always play by the rules in SEO and why he thinks SEO is getting tougher.

 

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Today was our first live show, and we had a few technical glitches on all ends. However, it all ended up working, including our discussion with Todd Malicoat (stuntdubl) about outsourcing services, and it was getting pretty much figured out by the end of the show. It should only get better from this point out.

 

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Lee laughs at David’s question, but then gives us an idea of what makes his SEO firm fairly unique. We get things wrapped up with Lee so we’re ready to move on to other things next time.

 

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Lee Odden talks to us about who he really thinks can benefit from SEO Consulting.