SEO 101 | The Beginning SEO Podcast

 

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We discuss some of the ideas about competitive intelligence shared at Pubcon earlier this month.

 

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How do you deal with competitors being able to buy your entire paid keyword list? We’ve got some suggestions, as well as a few of the services you may be interested in looking at if you haven’t already. We also get our white hats a little dirty in the second part of the show, giving out a light gray tip that can be used for PPC quality score reasons.

Carolyn is replaced by her alter ego Julie because we had like a total blond moment in the last episode.

 

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We start with a mission impossible theme this time around, then explain how to get started dissecting what your competitors are doing. We don’t get into everything here (it is, after all, just a beginner’s podcast), but instead get you started so you can get your creative juices flowing. Not everything you learn has to be taught, so we’ll give you a basis and you can go from there.