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Mike Moran, co-author of “Search Engine Marketing, Inc.“, joins us to talk about the newly released Second Edition of the book. The book, which includes a 2 hour dvd of new material, covers SEO and SEM from top to bottom.

During the interview, Mike talks about some of the highlights of the book, including how new media and social networking are affecting businesses and how the site search is often the most frequently used and most frequently neglected page on a Web site.