On-Page Optimization
Content, Meta Tags, Title Tags August 13th, 2007
In this episode, Brian and David talk about on-page factors and how to align them for your keywords. On page optimization has other uses too, and those get mentioned as well.
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err… guys… i hate to say it but Meta Description tags are used by Google in their natural listings and are a great way of controlling how your site is displayed for relevant terms… whether they contribute to your rank is undetermined… also keywords are used in the results as ive plenty of pages that have meta keywords in the head and get traffic to long tail terms including these keywords… sorry guys, maybe things have moved on since this post?
I don’t think we said meta descriptions weren’t used for snippets. We’ve said that in prior podcasts. They’re not used for rankings.
Are you saying you have pages that have long tail keywords only used in the meta tags that get rankings? That’s something I haven’t seen in ages. Surely you’ve used them elsewhere on the page as well, and if so that’s what caused the rankings, not the meta tags.