4 Responses to “Data Feed Optimization Basics”

1. Ann L. says:

   August 6, 2007 at 4:34 pm

   Wow-well done.
   As you said, another acronym to add to my acro-ary (I made that up). I saw DFO and DFM a few times and had no idea. I’ve used Google Products but never thought about using it to market a service. I’ll keep it in mind. Thanks to both Brian’s.
2. sales@aviva.com says:

   August 3, 2007 at 9:18 pm

   thanks Brian for your reply.
3. Brian Mark says:

   August 3, 2007 at 1:32 pm

   I haven’t heard of noz4biz, but channeladvisor and loveyourfeed are both great companies depending on the level of service you need. Mercent is another you could take a look at, as is feedperfect.

   Done right, you should see a great boost in sales. Done wrong, you should still see at least a slight bump in traffic.

   Most important thing to keep in mind: start with Google Base and perfect your feed’s information and get your conversion rate built up before trying to use the PPC shopping engines. They can get VERY expensive in a hurry if your conversion rate isn’t what it needs to be to cover the clicks.
4. sales@aviva.com says:

   August 3, 2007 at 10:45 am

   we would like to try out data feed optimization. but we as a business we are not sure about the outcome of the exercise. Recently, we solicited quotes from http://www.channeladvisor.com http://www.noz4biz.com and loveyourdatafeed, but are unsure whom to go with. Please advise.